Hi there - would love to get the collective wisdom of r/entrepreneur on how to structure an incentive plan.I run a golf deals website that sources and distributes 5-10 deals on golf equipment each day and posts them on our website, social media, newsletter etc.I have two part-time contractors who help me identify the deals by reviewing newsletters and using a couple tools I built to compare pricing day over day. They spend a 2-3 hours a week on the effort each.In order to incentive deal quality (not just going through the motions) I am giving thought to a bonus program that aligns incentives.Three ideas:Give a bonus based on the number of clicks they drive per month.Upside: Alignment to growth, revenue (roughly)Downside: Gets complicated / skewed when I am running Facebook ads on individual deals that can drive a substantial portion of traffic (I.e. last month I paid for 12k clicks to the site, granted only 1/4-1/3 probably converted to an affiliate click)Evaluate performance/engagement on my newsletter (1,200 people, 40% open rate, 10-15% CTR on opens).Upside: Direct day over day comparison and measure of qualityDownside: Doesn’t directly align with growth of website more holistically. Could be impacted by factors outside their control (e.g. positioning of newsletter)Profit share -Upside: Directly tied to business performanceDownside: They only contribute a minimal number of hours to the site. Over investing in the business skews profit / can make us unprofitableCreative suggestions welcome! see hubwealthy.com/wealthy
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