Just like any technical founder, I use analytical insights to create and optimize the most important processes in my business. Finding potential customers is definitely one of those and that's why I turned to buying intent data early in the process.Why?A successful campaign will always require 3 things:Finding the right audienceCrafting the right messageReaching out at the right timeBuying intent data helps you nail the 3 of them.It helps you find the right audience because the data tells you the audience is considering a solution for the problem you solve.It helps you craft the right message because you get intel to personalize a compelling email/call.And it helps with timing because you know the potential customer is looking for a solution right now.Having a process to gather insightful buying intent data is what makes entrepreneurs very successful in their approach. Conversion rates double and founders have more insightful discussions with potential customers about how they can help solve their problems.The question is, where do you find this magic data?These are my 6 favorite ways of finding potential customers with high buying intent:Identify new managers on growing teamsExtract lists of competitor webinar attendeesLeverage unhappy customer reviewsLook for companies hiring and using a tool you integrate withEngage with people who downloaded or interacted with a relevant online resourceSpot relevant questions in niche online communitiesThis guide distills, step-by-step, everything you need to know about how you can get data like this and use it to your advantage. see hubwealthy.com/wealthy
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