I came across this article from First Round Capital. It's an interview with Tara Viswanathan, the founder & CEO of Rupa Health. They went through numerous pivots to get to where they are. They started as a marketplace for holistic health providers, and ended up as a place for doctors to order labwork.As founders, we always wait until everything is aligned & perfect. We need to find that technical co-founder, we need to get the branding right, we need to get permission to test an idea, we need to build out a full-fledged solution with 10 features, etc. But Tara shows doing these things in the very early stages aren't important, and are a waste of time, energy, and money."Setting her sights on the pivot to virtual clinics, Viswanathan downsized the team to just herself and her co-founder, Rosa Hamalainen (more on that difficult decision later) so Rupa could move as fast as possible. “What we discovered is that every product iteration we launched got us closer to the right answer. So the faster we could put products out into the world, the faster we’d get to something that works,” she says.The co-founding duo challenged themselves to launch the virtual clinic in just one month — which Viswanathan admits was a ridiculously ambitious timeline. But they stuck to the goal, launching with doctors and paying patients in three states. “We did all kinds of things to meet this deadline, from cold emailing doctors to join the platform to sourcing patients on Instagram to crowdsourcing a contract engineer. When you put extreme constraints on yourself, you get creative,” she says. “No one believed it was possible to create and launch a fully-functioning medical clinic in one month without a full-time engineer on the team, but we did!”You must create hilariously aggressive deadlines for yourself, otherwise, you’ll get swept away in unnecessary details that aren’t actually mission-critical. If you’re thinking about color schemes and button widths, your timeline is too long." see hubwealthy.com/wealthy
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