My first product creation journey and launch

Hey everyone. I thought it might be helpful to some to explain the journey of how we created a product from something I wasn’t seeing from other products available at most stores.Mintier started from our own need while we were both working in downtown Toronto and I’m sure most of you can relate to struggling to keep your breath fresh all day long.I was personally commuting to and from work everyday and long days led to lots of coffee and I don’t know about you, but it left me with stale taste in my mouth, and just bad breath all around.In 2019 I ended up getting stuck on my commute with only a pack of mints in my bag. I grabbed the mints, took a handful trying to get that fresh breath feeling, and just happened to look at the ingredients for the first time ever and there it was... the culprit to why these mints have never really worked.WOW SUGAR! Did you know that sugar is a leading cause of bad breath and the main ingredient in traditional mints? No wonder they’ve never worked before! They are basically just candy!It became our mission to take the sugar out of mints. I originally took to the kitchen to experiment with recipes and try to make a sugar-free mint, but sugar is the binding ingredient even though it’s so bad for your oral health, so ultimately nothing was working.We hired a Food Chemist to help us with our research and development and told him that we wanted to focus on natural ingredients that are good for oral health and absolutely no sugar or sugar alcohols. He bluntly told us there’s no way that he could bind those ingredients together and it would only work if it was oil-based.That was our “aha” moment! We searched and it looked like we were going to be the first company to create an oil-based breath mint, which was a no-brainer once you tasted it.Mintier is the world’s first oil-based breath mint and it actually works. Seriously- you have never tasted anything like this. Finally, we created something that gives you long-lasting fresh breath.If you're wondering how long it lasts - it’s up to 60 minutes per serving with over 120 servings in one bottle. Let’s be honest, how long does a pack of mints really last you? Our 30 ml tincture bottle is your on-the-go fresh breath for up to 4 weeks at a time. Mintier is proudly sugar-free, vegan, keto-friendly, and Made in Canada.We recently completed Arlene Dickinson’s VenturePark Labs Accelerator Program over the course of 6 months, bringing our sugar-free mint idea to life!Check us out on Kickstarter to get early-bird pricing for the world’s first oil-based breath mint, Mintier!Wish us luck! see hubwealthy.com/wealthy